In short: Please keep in touch!


Everyday Design Icons

Why the symbol of corporate creativity will survive the remote-work era

Photo illustration: Save As/Medium; Source: Getty Images


Object of the Week

Bucatini is so 2020

Enlarged view of a new type of pasta called “cascatelli.” The pasta has a U-shape with a ribbed outer edge.
Photo illustration: Save As/Medium; Source: Scott Gordon Bleicher/Dan Pashman


Off Brand

Brands rush in to help end the pandemic with vaccine doughnuts and other marketing stunts

A promotional graphic with a partially eaten Krispy Kreme doughnut above a Covid-19 vaccination card, next to the text “Show your Vaccination Card, get a FREE Original Glaze Doughnut”
Photo: Krispy Kreme/Business Wire


7 Objects that mattered this week

Thingdown is a weekly roundup of things — objects, products, stuff — that are lately in the news or otherwise of interest right now.

Lego microtonal guitar
  1. The crisp and shiny optimism of the Breeze Airways A220 jet — and why this might be the perfect time to launch a new airline. …


Staggeringly low ratings from the Grammys and Golden Globes prove the traditional mass-audience awards spectacle is over

Trevor Noah at the 63rd Annual GRAMMY Awards at Los Angeles Convention Center on March 14, 2021 in Los Angeles, CA. Photo: Kevin Winter/Getty Images


Object of the Week

After more than a year of travel being ground to a halt, timing is everything

Photo illustration: Save As/Medium; Source: Breeze Airways


11 Objects That Mattered This Week

(I’m not actually linking to or embedding this ad; that’s just a screenshot.)
  1. The pathetic absurdity of the limited-edition HerSHEy’s bar. (My latest Object of the Week for Marker.)
  2. “5G Conspiracy Theories Are Fueling an Entire Economy of Scammy…


Off Brand

An angsty public is turning the Pfizer, Moderna, and Johnson & Johnson vaccines into a dangerous brand battleground

A photo illustration featuring a shopping basket filled with vials of Covid-19 vaccines and shots.
Photo Illustration: Save As/Medium; Source: Getty Images


Object of the Week

At a time when women have been hit hardest by the recession, brands are making International Women’s Day about themselves

A Hershey’s chocolate bar with packaging designed specifically for International Women’s Day, with the letters “SHE” highlighted. Above the Hershey’s logo, there is the addition of the word “Celebrate,” so that in its whole it reads: “CELEBRATE HerSHEy’s.”
Photo illustration: Save As/Medium; Source: PRNewsWire: The Hershey Company

Rob Walker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com

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